Electric Juice

Dublin Pub Blitz
Week 1 — 9-13 June 2026
Your Mission

Get Electric Juice IPA into Dublin pubs. One product. One pitch. Walk in, introduce yourself, leave a sample, get a callback. Simple.

Venue visits per day 6-8
Week 1 target 40 venues visited
Orders by Tuesday
Delivery Thursday
Product EJ Only
The Product

Electric Juice IPA

5.5% ABV — Hazy, juicy, tropical. Bursting with mango, pineapple, and passion fruit hop character. Unfiltered. Unpasteurised. Brewed in Sallins, Co. Kildare.

Proven seller at Bloom 2026 (Inn Bar). Craft IPA drinkers love it. It's the beer people ask for by name.

30L Keg
€117
ex VAT
50L Keg
€188
ex VAT
24×330ml
€55
ex VAT + DRS

Margin Story (for the buyer)

The Pitch (30 Seconds)
"Hi, I'm Tadgh from Kildare Brewing Company. We're a local craft brewery in Sallins — we brew Electric Juice, it's a 5.5% hazy IPA, tropical, juicy, really sessionable. We sold it at Bloom last week and it flew. I've a sample here for you to try — can I leave it with whoever looks after your beer?"

If They're Interested

If They Say "We're Grand"

Common Objections
"We already have craft taps"
"That's great — means your customers already drink craft. EJ is different from what you've got. Have a taste and see if it earns a spot."
"We don't do kegs, only bottles/cans"
"No problem — we do 24-packs of 330ml cans at €55 ex VAT. Same beer, fridge-ready."
"Who are you? Never heard of you"
"We're Kildare Brewing Company, based in Sallins. We run Lock 13 Brewpub — it's the number one restaurant in Sallins on TripAdvisor. Been brewing 10+ years."
"What's the shelf life?"
"6 months on cans, kegs are fresh — we brew and deliver weekly."
"Can you do a better price?"
"Pricing is already sharp — you're getting better margin than Hop House or Rockshore. Let's get the first order in and see how it moves."
Daily Route Plan

Monday — Route 1: Green Line South

8 venues
The Devlin HotelHotel
Humphrey's BarPub
Rody BolandsPub
Slattery's RathminesPub
KodiakBar
The Old SpotGastropubPriority
The ChophouseRestaurant
The Bridge 1859Pub

Tuesday — Route 2: Red Line + Liberties

8 venues
Ashling HotelHotelPriority
The Back PagePub
TokenBar
The CobblestonePub
Bar 1661Bar
The Black SheepPub
DrinkStoreOff-licence
Hyatt Centric LibertiesHotel

Wednesday — Route 3: City Centre

8 venues
Grogan'sPubPriority
The Long HallPub
Cassidy'sPub
Bow LaneBar
4 Dame LaneBar
Camden ExchangeBarPriority
AnseoPub
Whelan'sPub/Venue

Thursday — Route 4: Docklands + Northside

8 venues
BrewDog DublinBar
HarbourmasterPub
Urban BrewingBrewery
The Brew DockPub
Fagan'sPub
The Ivy HousePub
The Cat & CagePub
Clontarf Castle HotelHotel

Friday — Route 5: Off-Licences + Mop-Up

6-8 venues
Craft CentralOff-licence
Martin's Off-LicenceOff-licence
Redmond's RanelaghOff-licence
Deveney's DundrumOff-licence
Molloy's Off-LicenceOff-licence
+ revisit any hot leads from Mon-ThuFollow-up
Your Daily Routine
  1. 09:00 — Load up: samples (cans + tasting bottles), price list on phone, BlitzOS open
  2. 09:30 — Arrive at first venue. Walk in. Ask for the manager or whoever buys the beer.
  3. 09:30-14:00 — Hit 4-5 venues before lunch. Log each visit in BlitzOS before you leave the venue.
  4. 14:00-14:30 — Lunch break. Review morning — who was interested? Any callbacks needed?
  5. 14:30-17:00 — Afternoon round: 3-4 more venues. Target bar managers who come on shift at 14:00-15:00.
  6. 17:00 — Done. Check BlitzOS stats. Send Barry a voice note: how many, who was hot, any orders.
Rules of the Blitz
  1. EJ only. Don't pitch the full range. One product, one pitch. Simple.
  2. Leave a sample every time. Even if they say no. It costs us a can. It might cost them a decision.
  3. Get the name. Always get the decision-maker's name and number. If they're not there, ask when they're in.
  4. Log every visit. Open BlitzOS, log it, move on. No logging = no credit.
  5. Speed beats perfection. Don't spend 20 minutes in one pub. 5 minutes max. In, pitch, sample, out.
  6. Orders by Tuesday. If someone says yes, order goes in Tuesday. Delivery Thursday.
  7. Don't sell. Let them taste. The beer does the talking. Your job is to get it in their hand.
When Someone Orders
  1. Log the order in BlitzOS — format, quantity, delivery day
  2. Barry gets a Telegram alert instantly
  3. Carol sets up the account + invoice
  4. Michael preps the order for delivery Thursday
  5. You deliver (or we arrange delivery)
  6. Follow up in 7 days — "How did it pour? Need a refill?"
Your Back Office
Barry
Orders + Strategy
086 369 1554
Carol
Invoicing + Accounts
086 734 0286
Michael
Brewery + Stock
083 087 2575
BlitzOS
Log Everything Here
Open App
Kildare Brewing Co.
Sallins, Co. Kildare — est. 2015
kildarebrewing.ie | hello@kildarebrewing.ie
Open BlitzOS Call Barry